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Turning a fraudulent company into a branding exercise.
OddyGadgets posed itself as a user tech and repair in Atlanta, GA when originally reaching out for a unifying brand identity. Their vision was to have a logo and wordmark that encompassed their array of services in one recognizable image.
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They are now off the grid; all numbers and email addresses unresponsive. Luckily all they wanted was for me to cash in a fake check (which I didn't do thanks for asking) and now I use this as a life experience and as an exercise to look back on.
Process



The process involved finding a combinations of colors and iconography that symbolized accessibility, commerce, and tech-repair.
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